Most brands open the doors, then offer a discount to whoever shows up. We are doing the opposite. Before LFA opens, there is a window to join the people who carry exclusive founder pricing into every collection we release.
That is the Founders Club.
LFA is men's technical training apparel, made in Cape Town. Built for the gym, refined for the rest of your day, for men who train as a way of life, not a phase. The first collection is Odyssey Black, four essentials in a single colourway, and it is in production now.
Here is what founding membership actually means. You lock in founder pricing, held for life. It applies to Odyssey Black and to every collection after, and it is applied automatically at cart. It is a standing benefit that follows the account from one collection to the next, for as long as we keep releasing.
This is not a one time code. Other sales may come and go, but they are not the point. The Founders Club is the only way to hold founder pricing that stays with you on every collection we launch, release after release, kept for founders alone.
The list is open now, and it closes the day we launch. Joining is free. The only thing that ends is the window to get in.
We build in the open. Founding members hear from inside the studio as the first collection comes together, and they see each new collection before anyone else. It is a quieter way to run a launch, and it rewards the people who were paying attention early.
Founder pricing, locked for life, reserved for this group, on every collection we release. The window closes the day we launch.
Join via the link below.
LFA. Technical training apparel, made in Cape Town. The Founders Club is forming now. lfa-studios.co.za